Dan Ariely doesn’t like online dating. The term is all wrong, he says. There’s no dating happening online. Instead, he jokes, they should call it “online searching and blurb writing.”[1] Not that Dan has searched for love online himself. He’s happily married with two kids. But he’s studied online dating, and he finds it shameful that people waste so much time and energy on something with so little return. He’s got some ideas to make online dating better—more enjoyable, more productive, and more likely to lead to love. But until someone comes up with an online dating app designed around his research, you’ll just have to use his hacks yourself. Online Dating: Designed for Robots? As a behavioral economist, Dan examines systems to see if they genuinely help people achieve their goals. He believes that we should design systems around what people naturally do, rather than what they should do in an ideal world. Any system designed for love should take into account the fact that at...