Would you rather look sexier or feel sexier? What if you could have BOTH? You can. And no matter if you’re currently single or happily dating, the effect on your love life can be profoundly positive. There are many ways to feel sexier. But one of the simplest ways is the tried and true cosmetic, lipstick. Psychologists have known about the “lipstick effect” for a while. The term was coined after the Great Depression when cosmetic sales soared despite limited financial resources. [1] It was later confirmed as a legitimate trend. But not without some backlash. A few years ago, a group of researchers argued that women only try to make themselves more attractive to secure a mate. [2] The theory was understandable unsettling, as it suggested women will do whatever’s necessary just to find a man. But a recent study has revealed something new. A team of Harvard researchers found that women actually perform cognitive tasks better...
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